Charity Christmas Campaign
Project Overview
Client / Brand: Health Charity
Project Type: Seasonal Product Design & Illustration
Goal:
To create a playful, cohesive range of Christmas products that raise funds and awareness for the charity, combining festive cheer with heartfelt purpose.
Approach:
The collection centred around custom hand-drawn illustrations and witty, pun-based designs, transforming classic Christmas themes into joyful, light-hearted visuals that capture the spirit of giving.
Solution:
A suite of illustrated products was developed, including jumpers, socks mugs and more, all featuring unique puns and characters to add a touch of humour and warmth. The result was a festive collection that not only spread smiles but also supported a meaningful cause during the holiday season.
About my process
Each design began with exploring playful Christmas puns and phrases, finding the sweet spot between humour and heart. From there, I developed sketch concepts that paired each pun with a custom illustration.
Once the core ideas were selected, I refined the illustration style, colour palette, and typography to create a cohesive look across the full product range. My goal was to make the collection feel joyful, handcrafted, and distinctly personal, while maintaining a consistent brand presence for the charity.
I worked closely with the charity team to align the tone of voice and messaging with their values, ensuring that every product brought festive fun.
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hello@samrayescreative.com
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